After Curl Love Moisture Milk was named the #1 Moisturizing Hair Lotion in the natural hair category, the brand marketing team suggested and planned for a brand awareness campaign to not only highlight this, but recirculate key call outs about the product to refamiliarize our audience and garner new eyeballs.
The Goal:
- Create two pieces of branded content that support Curl Love Moisture Milk
- Create content to support the gourmet ingredients that make the product special
- Create content to support the "why" in regards to why people need to purchase
- Create content from BTS footage that further pushes the product, answers audience questions about the product and how to use the product in their routine.
- Create interview content that gives a storytelling aspect to the piece
Marketing Points:
- Show when to use the product in their routine
- Highlight ingredients
- Show the product in multi-cultural space through different hair types highlighting 4c
Shot by @raphael_baker
Lead by @queensconquer Global Brand manager for @camillerosenaturals
Directed by @crisdacat
Producer @ibadiah_
Makeup: @brijonesartistry
Hair: @Ibadiah