World Natural Hair show was a BIG deal for Camille Rose, especially since they have not been present for the past few years. They came to show up and show up with an updated booth set up that was not only interactive and open for guests, but allowed a photo moment, a speedy check out and space for our stylists to do live demos on site.
My goal was to bring this in-person experience for those who have never been and include them on the fun on our social media channels and bank content for the future. I also worked with our in-house photographer/videographer to create a branded recap by providing a shot list.
On IG stories I:
- Did a live recap of the event, including polls, question boxes etc for guests to interact
- Went live for one of the hair styling demos by the Founder
- featured guest's hairstyles and favorite products from shopping our booth.
On IG feed I:
- created key content on the spot to educate our audience about our products
- worked with the Rosettes (their ambassadors) to create brand content
- worked with our featured hair stylists to create product based content to promote sales
On TikTok I:
- Used trending sounds to create content with the Rosettes
- Showed in-depth styling tutorials
Results:
Over 1k growth on TikTok on those 3 days
Created the most viewed TikTok videos of the month
Grew the retention rate on TIkTok by 31%
Grew IG video view rate by 20%
Recap video and cover photo by Tim Caver