If you've been to Art Basel in Miami, you know this is the time for true art to shine. From galleries, to showcases, concerts, parties and more, art is in abundance and if Lobos 1707 is on the menu, I'm there. As a tequila brand, it's easy to take over the bar and be everyone's drink of choice, but this year, I elevated the content to make each event a personal experience, even if you were watching from your couch.
The Goal:
- Capture Lobos 1707 art basel content in a first person POV by focusing on candid moments and guests enjoying drinks rather than focusing on bottles and ingredients.
- Capture content to bank for later use on TikTok and Youtube Shorts
- Capture content to extend the current brand campaign, unDomesticate
Tasks Completed:
- Create a social media strategy for Instagram, TikTok and Youtube Shorts to support all Art Basel events
- Create creative briefs to share with the production team
- Post in real time, on IGS each event
- Post each recap as it was ready, on IG feed
- Tap into the community management stategy and interact with guests, celebs and influencers within our posts + repost them
Special thanks to Brittany Fox, Wayne, Lizzie, Christopher, Morgan and Bianca Wilson