The goal: create a content strategy for Lucky Daye to create a community, promote music and performances.
- daily social media posting and community management on all platforms
- create and maintain a monthly social media calendar
- create content during studio sessions, photoshoots and branded content.
- maintain Lucky Daye's overall digital presence
- launched community number to push community engagement
I spent time exploiting his strength in performing by capturing every performance and distributing it to partners, R&B and lifestyle platforms to share and slowly inserted him into audiences that didn't know him like fashion and male-based audiences, making his overall fanbase more diverse. On Twitter, I RTed every positive @ from a fan or blog to create the appearance that he was fan friendly, making his audience more engaged and enticing others to tweet him to get a RT.
Overall IG growth- 500k+ followers from March to September
Overall TT growth - 110k+ followers from March to September
Lucky Daye hops on H.E.R's single "Lucky" for a viral moment wearing CISE brand
Lucky Daye sings Over Acapella 1M+ views
Twitter Q&A #AskLuckyDaye w/ Video Responses