Creative Copywriting for Issa Rae's Rap Sh!t on HBO Max

Creative Copywriting for Issa Rae's Rap Sh!t on HBO Max

The Goal: Collaborate with HBO Max and external partners to create an authentic Miami voice online and continue the Rap Sh!t storyline on social channels through compelling content, copywriting and digital activations @RapShitOnMax

- Write copy for all Rap Sh!t IG in-feed and/or story posts
- Assist in creating an overall tone and voice for Rap Sh!t socials
- Assist with community management and social listening on all channels
- Pitch social content ideas

Account grown from scratch, gaining 30k+ followers over 8 weeks of episodes.

 

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