The goal: create a digital marketing plan for Lucky Daye – Over, produce digital content activations with partners to promote “Over” and maintain the relevance of the single throughout the duration of its shelf-life.
- created a three month digital marketing and social media rollout for “Over” focusing on his content pillars: fashion, performance, lifestyle, in the studio
- managed Lucky Daye’s social media accounts to support the release and community engagement
- created IG story assets to support each phase of the release.
- worked with WAVO to create several paid ad campaigns for Youtube and Instagram
- created a tiktok challenge with supported influencer marketing from Get Engaged to support the single. Fans used the audio to change outfits to the beat of the song.
Read more about the execution of the performance video
Read more about the execution of the initial rollout
Lucky Daye’s most successful content piece.