The goal: create a digital marketing plan for Normani ft. Cardi B – Wild Side, produce digital content activations with partners to promote “Wild Side” and maintain the relevance of the single throughout the duration of its shelf-life.
- created and maintained a social media content calendar for the release including an “all archive” on Instagram
- partnered with Atlantic Records and Cardi B's team for cohesive meaning and social activations including an IG Live
- assisted in partner activations and relations to promote “Wild Side” (Twitter, TikTok, Instagram)
- created IG story graphics and assets to promote “Wild Side” (Label side)
- created a database of normani fans/stans and distributed content internally for them to share externally
- created fan-first social activations including a Station Head listening party
- worked with TikTok to create a "live show" for Nomani's choreography in Wild Side