Hispanic Heritage Creator Partnership Campaign for Lobos 1707

Hispanic Heritage Creator Partnership Campaign for Lobos 1707

 

 With all of the tequila brands on the market, it's easy to get lost in the celebration of Hispanic Heritage Month. With Lobos 1707, i designed creator partnership that allowed the brand to create custom cocktails with the creators, put money in hispanic creator's pockets, and leverage their audience during the month.

 

The Goal:

  • Insert Lobos 1707 into the hispanic community through content creation and supporting hispanic creators
  • Create a unique cocktail that uses tequila instead of the cocktail's usual choice of spirit.

Tasks Completed:

  • Sourced 4 hispanic creators to create a piece of content supporting Lobos 1707
  • Created the creative brief for reach creator
  • Contracted each creator with the support of the Legal team
  • Offered feedback/notes and set a release date with Social Media agency for a post date
  • Collaborated with the digital team for email support

 

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