With all of the tequila brands on the market, it's easy to get lost in the celebration of Hispanic Heritage Month. With Lobos 1707, i designed creator partnership that allowed the brand to create custom cocktails with the creators, put money in hispanic creator's pockets, and leverage their audience during the month.
The Goal:
- Insert Lobos 1707 into the hispanic community through content creation and supporting hispanic creators
- Create a unique cocktail that uses tequila instead of the cocktail's usual choice of spirit.
Tasks Completed:
- Sourced 4 hispanic creators to create a piece of content supporting Lobos 1707
- Created the creative brief for reach creator
- Contracted each creator with the support of the Legal team
- Offered feedback/notes and set a release date with Social Media agency for a post date
- Collaborated with the digital team for email support