His name is James, LeBron James and he knows his way around tequila. With a high stakes poker match underway against Victoria Justice, our Agent can either win the hand or win the mission. With our new Summer cocktail in hand, the Lobos Elote Shot, we’re all in on the mission.
The Goal:
- Create a social media roll out that told the story of the campaign, featured the product and supported each community through a social-first lens.
- Support cross-functional departments in elongating the campaign
Tasks Completed:
- Created a three week social media roll out across instagram, facebook, X, and YouTube
- Created a strategy that funneled all viewership to the brand's youtube channel that supported the full campaign, while other channels only supported teasers and cut downs.
- Managed talent relationships and toolkits for collaboration posts between each talent.
- Created a community management strategy that supported both Victoria Justice's and LeBron James' communities online
- Created GIFS for the brand's GIPHY account to continue to support community engagement online
- Captured content on site for BTS use on social