Every year, The Root's curated The Roots Picnic is hosted in their home town, which always signifies the beginning of summer for the city. Working with Live Nation Urban, I led the @rootspicnic handles in strategy, management and on site content capture assisted by our external content team.
The Goal:
- Create a social media strategy that supported the festival, kept attendees informed + engaged and highlighted our sponsors
- Create social first copy and maintain a presence across all platforms
- Create a community management plan that engaged the audience and made them feel apart of the festival
Tasks Completed:
- Created a three month social media strategy across Instagram, Facebook and Twitter
- Social Media Management across all platforms + in real time coverage of the festival
- Pulled analytic reports monthly
- Worked with the sponsorship team to coordinate, post or schedule all sponsored content.
- Community management across all platforms
- Created a broadcast channel to keep the audience informed
- Collaborate with the content producers to create content on site during the festival to post in real time.
- Scheduled all post festival content