Virtual Concert for RnBae

Virtual Concert for RnBae

In a digital age, I created an online festival to continue to experience the R&B we know and love. While events may not be the go to during the Pandemic, I created an online experience for R&B fans worldwide.

The goal: Pivot from traditional IRL events to create an online R&B experience for R&B fans worldwide.

Work completed:

  • Book all talent ( independent, Alamo Records, Warner Music, Atlantic Records)
  • Project management with Warner Music and Atlantic Records
  • Create all promotional flyers and graphics
  • Create and manage
  • Edit festival footage via Adobe Premiere
  • Create a social media marketing plan
  • Create Eventbrite link and event marketing plan
  • Create email marketing blast and maintain RSVPS
  • Brand partnerships – Martell + Red Bull
  • Product placement – Red Bull
  • Live social media coverage during the event.
  • Create and sell merchandise

Watch the show below:



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