In a digital age, I created an online festival to continue to experience the R&B we know and love. While events may not be the go to during the Pandemic, I created an online experience for R&B fans worldwide.
The goal: Pivot from traditional IRL events to create an online R&B experience for R&B fans worldwide.
Work completed:
- Book all talent ( independent, Alamo Records, Warner Music, Atlantic Records)
- Project management with Warner Music and Atlantic Records
- Create all promotional flyers and graphics
- Create RnBisNotDead.com and manage
- Edit festival footage via Adobe Premiere
- Create a social media marketing plan
- Create Eventbrite link and event marketing plan
- Create email marketing blast and maintain RSVPS
- Brand partnerships – Martell + Red Bull
- Product placement – Red Bull
- Live social media coverage during the event.
- Create and sell merchandise
Watch the show below: